_____________ refers to a method of persuasion that involves our “gut feelings” or our emotions such as fear or envy. a. Credibility (ethos) b. Emotional appeal (pathos) c. Rational appeal (logos)

Emotional appeal - designed to make an emotional response.

The answer is B. emotional appeal (pathos). When something appeals to our emotions, it is a strong persuasive method. Credibility refers to us believing something because we trust the speaker and they are convincing. Rational appeal refers to something that has facts to prove the point.